01 / 06

Fencing Sales and Installation

Buyer Introduction
Prepared by
Daria “Ria” Polubotko
& Davey Edwards
For
C.V. Cedar Sales & Fencing Ltd.
& Chinook Business Advisory
Date
May 2026
About Us 02 / 06

Meet Ria & Davey

Two builders, one shared chapter ahead.
Ria Polubotko

Ria Polubotko

Strategic Lead (part-time, alongside Microsoft role)
  • Senior product and customer-experience designer at Microsoft
  • Credential of Leadership, Impact, and Management in Business, Harvard Business School
  • Master’s in International Marketing, Hult International Business School
  • 15 years across big tech, early-stage startups, and non-profits
Davey Edwards

Davey Edwards

Operating Owner (full-time)
  • Founder, MyiWorlds. AI integration and digital transformation
  • Director of Innovation at CloudArmy (6 years)
  • Google Maps Local Guide with 7M+ views
  • Direct trades-site experience as an on-site manager
Davey runs the yard, the team, and operations. Ria sets strategy, designs the customer experience, oversees finance.
Our Vision 03 / 06

Specialty expertise meets digital innovation

We are bringing the technology of the big-box stores to a specialty cedar yard that already has what big box can’t replicate: local market knowledge, trades-grade product expertise, and a 5-star community reputation. Home Depot has real-time inventory and online ordering; CV Cedar has the right cedar in stock and people who know what to do with it. The opportunity is to combine both.

01

Real-time online inventory and contractor portal

The single biggest unlock, built in-house. SKU-level visibility, contractor accounts, mobile-first quoting, quote-by-photo.

02

Reimagined customer experience

Designed end-to-end across discovery, quoting, install, and follow-up. Starting with contractors.

03

Continuing the seller’s roadmap

Outdoor living vertical (decks, pergolas, sheds, saunas) and in-house cedar resaw and milling. Both opportunities the current owner has identified, both ones we are prepared to take on.

By FY2029: ~$3.5M revenue, an established outdoor living vertical, and the regional brand homeowners and contractors default to first.
The Platform Advantage 04 / 06

Built once, leveraged everywhere

Building these systems in-house produces a proprietary technology platform. On Vancouver Island, that platform is a definitive advantage; current competitors will struggle to replicate a real-time product inventory and contractor portal of this complexity. The platform becomes the engine for geographic expansion, offering an experience players in Nanaimo, Parksville, or Powell River can’t offer.

Ready to Transact 05 / 06

A buyer ready to close

Disciplined process. Aligned timeline. Real progress.
  • Acquisition Advisors Working with Village Wellth on process, deal structuring, and financing.
  • Financing Village Wellth’s pathway and relationships in place.
  • Personal Position Statement of Affairs documented and ready for lender review.
  • Due Diligence Team Shortlist of legal and accounting professionals identified.
  • Timeline Aligned with the 12-month seller transition outlined in the CIM.
We’re prepared to move with discipline through a structured process.

Why us, and why now

A family chapter, and a community one.

We are laying down roots for our family, Ria, Davey, our son Rainer, and our dog Goji, here on Vancouver Island.

Between us, we have spent our careers helping enterprises grow: navigating complexity, building teams, designing experiences that endure. We have done that work for other people’s visions. Now we are ready to do it for our own, and to carry forward something that matters to this community.

Ria, Davey, Rainer, and Goji on Vancouver Island
family.jpg

C.V. Cedar Sales & Fencing Ltd. · A Continuation Story · May 2026